December 17, 2024

The Lindbergh Schools Communications Planning Committee met on Dec. 16 to review a first draft of the Communication Audit Report and begin discussing strategies that will be included in the Strategic Communications and Engagement Plan.

The draft audit report includes the following key recommendations:

• Streamline district communications

• Enhance the website

• Maintain urgent crisis communication process

• Build greater communication capacity

• Engage community members who do not have a direct relationship with the district

• Tell the district’s story

• Seek continual feedback

Lindbergh Schools is partnering with the Donovan Group this fall to conduct a strategic communications audit that will guide the district’s community engagement efforts over the next three years. The audit process includes a communications inventory, key communicator interviews, an online survey, and a district website audit. 

The end product of this work will be a Strategic Communications and Engagement Plan that includes key goals, action steps to work toward those goals, and a method to measure effectiveness as well. This plan will be presented to the Board of Education during a workshop meeting on Jan. 16.