• The Sports and Entertainment Marketing course is designed to explore marketing practices and principles in the sports and entertainment industries.  By studying Sports and Entertainment Marketing, students will examine the many strategies used by marketers to market these industries. Students will develop an understanding and gain practical knowledge of promotion, sponsorship, marketing research, planning, and financing.  This course will provide students with a strong foundation in marketing and economics, which is necessary to successfully transfer to postsecondary education in the areas of marketing and management or other closely related fields.

    Syllabus